The World’s Most Versatile Natural Beauty Product
New York, NY – One of the world’s oldest beauty traditions has been reinvented with a new product line ARGANA Mon Tresor®. The brainchild of hairstylist Gad Cohen, the concept developed out of Cohen’s desire for a simplified natural beauty regimen. Coming across a multitude of products using Argan oil, Cohen, of Moroccan descent, remembered how the precious oil was used as a moisturizer by his sisters and mother, and in his mothers cooking. This oil of his heritage was suddenly discovered by the world at large. He soon realized that most of the “argan” products out there use very little of the actual oil, appearing third, fourth or even seventh on a list of ingredients. Cohen, with his partners began to develop a natural multi-use line of product made of the world’s finest Argan oil. ARGANA Mon Tresor® is the only line with Argan oil as the main ingredient.
Sometimes known as "liquid gold" -- Argan oil -- made from the nuts of the argan tree, grows almost exclusively in the Moroccan region. This ancient secret is fast becoming a hot trend within the beauty world. Rich in Vitamin E, carotene, linoleic acid and essential fatty acids, Argan oil provides smooth, delicate and effective, head-to-toe hydrating, and very safe, with thousands of years of use.
Argan oil is being tapped as a natural alternative to synthetic ingredients. “The desire to simplify my own routine is what inspired me to develop this line,” reflects Cohen. I was tired of buying a dozen products with overlapping uses and properties.
It is great for travel, as this one product is all that I need to groom and condition.” One bottle can be used as a hair conditioner, a nail and cuticle softener and a body moisturizer. Argan oil protects all skin types against dryness as well as restores healthy skin, prevents fine lines, enhances skin elasticity, and reduces signs of aging. ARGANA Mon Tresor® is multi-purposed and
all-over moisturizer, an interchangeable product with a unified approach, demystifying the plethora of products needed.
It is cohesive. It enhances all your body from head-to-toe.
It is a groundbreaking product from which everyone can benefit:
all skin types, all races, and both men and women can use it.
Product is available in three formulations: Argan Oil with Fleur de Rose, Argan Oil with Essence Naturelle and Argan Cream with Fleur d' Oranger and Shea Butter. All ingredients are naturally harvested and processed in Morocco and North Africa. Oils are available in a 4 oz. (MSRP $78 - $87) and 2 oz. (MSRP $44 - $49) sizes, the glass bottles have tooled silver elements, all handmade in Morocco, and a tassel reminiscent of the ubiquitous Moroccan Fez. Creams are available in a 3.4 oz. glass jar (MSRP $78), also with a decorative handmade tooled silver lid. “Since the product is a labor of love and tradition, hand-harvested by Berber women with great care, I wanted the packaging to reflect the culture of Morocco. In this digital era, the handmade quality is a luxury, and something beautiful on a dressing table,” adds Cohen.
ARGANA Mon Tresor® is available on-line at www.ArganaMonTresor.com or through fine beauty professionals and spas.
www.GadCohen.com
